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Case Studies

Results that
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Featured
Strategy · Social Media · Production

Gathering Trays Campaign

Beirut-style dining, engineered for growth

A Lebanese restaurant needed to increase guests per check, lift daily run rates, and cement its experiential USP — all within a single campaign. We designed, produced, and launched a full gathering tray menu with integrated social, paid, and in-store assets.

Content ProductionMeta AdsInfluencerIn-store Assets
5.1x
Campaign ROAS
AED 8K spend → AED 41K revenue
Dine-in Run Rate+35%
Delivery Run Rate+12%
Campaign ROAS5.1x
Delivery Growth
Delivery Growth

Profitability Overhaul

From stagnant margins to AED 150K+ additional profit in 2 months

A multi-branch F&B operator was running delivery at near-zero margin despite strong order volumes. We audited their aggregator setup, restructured discount scheduling, and eliminated menu cannibalization — delivering a 32% profit increase within 60 days.

Before FatKid
After FatKid
AED
69K
70K
69K
FK
87K
91K
M1
M2
M3
M4
M5
+32%
Profit Increase
AED 150K+
Additional Profit
2 months
Timeframe
Ads OptimizationHourly Discount StrategyCannibalization ReductionP&L Audit
Delivery Growth

Revenue Acceleration

AED 500K compounded additional revenue in 6 months

A mid-size restaurant group was plateauing at AED 500K monthly. We implemented hourly ads optimization, increased platform visibility by 60%, and restructured their campaign calendar — driving 40% revenue growth over 6 months.

Before FatKid
After FatKid
AED
535K
528K
FK
608K
703K
665K
733K
Dec
Jan
Feb
Mar
Apr
May
+40%
Revenue Growth
AED 500K
Additional Revenue
+60%
Visibility Increase
Hourly Ads OptimizationVisibility StrategyCampaign CalendarMenu Positioning
Delivery Growth

Scale to AED 1.8M

AED 500K additional MRR — AED 1.8M incremental compounded revenue

A large F&B group operating at AED 1.3M monthly needed to break through a growth ceiling. We deployed menu optimization, in-app SEO enhancement, and a full campaign restructure — growing monthly revenue to AED 1.8M over 7 months.

Before FatKid
After FatKid
AED
FK
1.29M
1.38M
1.50M
1.54M
1.57M
1.69M
1.80M
Nov
Dec
Jan
Feb
Mar
Apr
May
AED 500K
Additional MRR
AED 1.8M
Compounded Revenue
7 months
Growth Period
Menu OptimizationIn-App SEOAds OptimizationCampaign Restructure
Social & Branding
Strategy · Delivery Growth · Social

Japanese Restaurant Launch

A new Japanese restaurant needed to launch in the UAE and cut through a saturated market. We ran a gap analysis against 4 benchmark competitors, repositioned the menu, and executed a full launch across aggregators and social.

+0%
Delivery Run Rate
+6p.p Delivery Conversion
#1st Category Rank
Gap AnalysisAggregator LaunchMeta Ads
Branding & Creative

Sushi Boutique Brand Identity

A new elevated sushi concept in Cairo needed a full brand identity communicating luxury, escapism, and culinary craftsmanship. We handled naming, strategy, visual identity, packaging, and all digital and print collaterals.

0+
Brand Deliverables
6 Packaging Formats
6 wks Weeks to Launch
NamingVisual IdentityPackaging
Branding & Creative

Street Food Brand Identity

A new subs and salads concept needed a brand that felt instantly recognizable to a young, urban Dubai audience. We developed the name, concept, visual identity, and full packaging suite — from delivery bags to branded caps.

0+
Brand Assets Created
6 Packaging Formats
4 wks Weeks to Launch
NamingConcept DevelopmentPackaging

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