We grow F&B brands.

See Our Work ↓

Trusted by 100+ brands

La Colline
Abu Salim
Dunkin'
Beast Meat Shop
Pasta Della Nonna
Varak
Pinzatta
Pop Culture
Shawarma Street
Villa Naas
Mama Booza
PIMS
Delivery Growth · Growth Marketing · Strategic Marketing · Content Production · Data & Analytics · Delivery Growth · Growth Marketing · Strategic Marketing · Content Production · Data & Analytics · Delivery Growth · Growth Marketing · Strategic Marketing · Content Production · Data & Analytics ·

By the numbers

The Numbers.

Brands Grown

Across the GCC

AED Revenue Managed

Across all client brands

Average Revenue Growth

Within first 90 days

Cities

Dubai · Abu Dhabi · Riyadh · Jeddah · Beirut

Specialists

In-house team

What We Do

Full-stack F&B growth.

Delivery Growth

01 / 05

End-to-end management of your delivery presence. From listing health to paid campaigns, we own every lever that drives revenue on delivery apps.

Listing ManagementMenu EngineeringPricing StrategyPhoto OptimizationAlgorithm ManagementCampaign ManagementAggregator Relationship MgmtMarket Intelligence
Delivery Growth

Social Media & Paid

02 / 05

Full-spectrum digital growth — content strategy, monthly shoots, social management, and Meta performance marketing all under one roof.

Monthly Content CalendarShoot ProductionCaptions & CopywritingCommunity ManagementMeta Ads ManagementAd Creative ProductionAudience TargetingWeekly Optimization

Brand Identity

03 / 05

Whether you need a full brand build from scratch or a refresh of what you already have — we create visual identities that stand out and hold up.

Brand Strategy & PositioningLogo DesignColor & Typography SystemBrand GuidelinesDigital Asset LibraryPackaging DesignLogo RefinementBrand Audit
Brand Identity

Content Production

04 / 05

Menu photography, social content, hero shots, and brand assets. We shoot food that makes people hungry — not just content that looks good.

Menu PhotographySocial Reels & CarouselsHero Brand ShotsFood StylingShort-form VideoAd Creative Production
Content Production

Brand Management

05 / 05

FAT KID becomes your ongoing growth partner — coordinating strategy, performance, and all active services to ensure every channel works toward the same commercial goal.

Monthly Strategy SessionsCross-Channel CoordinationPerformance ReportingBudget OptimizationCompetitive IntelligenceGrowth Roadmap

Proof of Work

Case Studies.

Growth RetainerUAE

F&B Group

11× return on retainer in 6 months

View
Nostalgia CollabUAE

QSR Chain

+12% same-store sales with near-zero media spend

View
Delivery GrowthUAE

Cloud Kitchen

5× revenue on delivery — AED 13.7K to 54.5K

View
Aggregator GrowthUAE

Major F&B Brand

+29% MoM growth — 6 consecutive months

View

Click any case study to view full results

Selected Work

Our Work.

Homeboy

Brand Identity

Brand Identity

Kyuka

Brand Identity

Brand Identity

Monno

Packaging Design

Packaging Design

VOYA Bake House

Packaging Design

Packaging Design

Choco Vie

Social Media

Social Media

Al Abdalla

Social Media

Social Media

Villa Naas

Social Media

Social Media

La Colline

Social Media

Social Media

Toom

Menu Shoot

Menu Shoot

Manoushe 'N' Bites

Menu Shoot

Menu Shoot

Al Abdalla

Menu Shoot

Menu Shoot

Tacos Camino

Menu Shoot

Menu Shoot

Advocado

Menu Shoot

Menu Shoot

Buttrd

Menu Shoot

Menu Shoot

Fat Sandwich

Menu Shoot

Menu Shoot

Pasta Della Nonna

Menu Shoot

Menu Shoot

FATKID
Our Story

Built by
F&B guys,
for F&B operators.

The origin

"Most agencies optimize for aesthetics and likes while ignoring the metrics that matter."

Ali and Elie met in 2018 and built their first agency together in Beirut. They moved to Dubai together, joined Kitopi — the world's largest cloud kitchen operator — and saw firsthand how broken most F&B marketing was. Agencies would take a brief, make content look nice, invoice, and leave. Nobody owned the outcomes.

They founded FatKid to fill the gap they saw in the market: an agency that moves like a growth team, measures everything against revenue, and actually owns the results.

2018

Ali & Elie meet and co-found their first agency in Beirut

2020

Both move to Dubai together, join Kitopi as the GCC cloud kitchen market explodes

2024

See the gap: F&B brands growing fast but leaving revenue on the table due to weak marketing

2025

FatKid founded — built to be the agency they wished existed

2026

100+ brands grown across 5 cities, AED 300M+ in revenue managed

The team

Two founders.
One obsession.

— Select Your Fighter —

ALI
ALI
The Creative · Brand Architect
Brand Strategy0
Content Direction0
Creative Execution0
Menu Positioning0
Brand IdentityContent ProductionCreative DirectionVisual Strategy
VS
ELIE
ELIE
The Strategist · Growth Engine
Growth Strategy0
P&L Optimization0
Delivery Economics0
Brand Scaling0
Growth StrategyP&L OptimizationBrand ScalingDelivery Economics
FatKid Agency · Est. 2025Dubai · Riyadh · Beirut
How we think

The FatKid
principles.

01

Revenue First

Every decision we make is measured against one question: does this grow revenue? Not followers, not impressions — revenue.

02

Data Over Aesthetics

We understand P&L, delivery economics, basket size, and CAC. We measure everything against revenue — not likes, not reach.

03

Pattern Recognition

Managing 100+ brands simultaneously gives us a data advantage no single-brand team can match. We see what works before you do.

04

End-to-End Accountability

We don't just run ads and invoice. We audit your menu, re-engineer your pricing, optimize your photos, and track every dirham.

Ready to grow?

Let's make your brand fat.

Get in Touch →

Free offer

Free Growth Audit for your brand.

We identify your biggest revenue leaks and quick wins — no strings attached.