"Most agencies optimize for aesthetics and likes while ignoring the metrics that matter."
Ali and Elie met in 2018 and built their first agency together in Beirut. They moved to Dubai together, joined Kitopi — the world's largest cloud kitchen operator — and saw firsthand how broken most F&B marketing was. Agencies would take a brief, make content look nice, invoice, and leave. Nobody owned the outcomes.
They founded FatKid to fill the gap they saw in the market: an agency that moves like a growth team, measures everything against revenue, and actually owns the results.
Ali & Elie meet and co-found their first agency in Beirut
Both move to Dubai together, join Kitopi as the GCC cloud kitchen market explodes
See the gap: F&B brands growing fast but leaving revenue on the table due to weak marketing
FatKid founded — built to be the agency they wished existed
100+ brands grown across 5 cities, AED 300M+ in revenue managed
The FatKid
principles.
Revenue First
Every decision we make is measured against one question: does this grow revenue? Not followers, not impressions — revenue.
Data Over Aesthetics
We understand P&L, delivery economics, basket size, and CAC. We measure everything against revenue — not likes, not reach.
Pattern Recognition
Managing 100+ brands simultaneously gives us a data advantage no single-brand team can match. We see what works before you do.
End-to-End Accountability
We don't just run ads and invoice. We audit your menu, re-engineer your pricing, optimize your photos, and track every dirham.